In July 2009, the song was offered as a free download on Kesha's Myspace page for over a month before its official sale release. The song was later released to iTunes on August 7, 2009 and on August 25, 2009 in the United States. Barry Weiss of RCA/Jive Label Group relied on a similar marketing scheme to that of Britney Spears' in 1999 when choosing to give the song away for free. The song's marketing relied heavily on radio once she had achieved a strong online interest, but its radio release was delayed until October in order to capitalize on social media interest in her. The song quickly topped iTunes charts after.[13] The song appeared in the film Diary of a Wimpy Kid: Rodrick Rules. It was also featured in the notorious "couch gag" for the television show The Simpsons.
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